Where the work already runs.
Universities that ran the Student Challenge, the publisher behind the method, the research link, and the leadership networks the founding team is part of.
Vocating did not start as a product looking for a market. It started as a method that ran with real students, in real institutions, on three continents, with no marketing spend behind it. These are the places the work already goes through.
Universities and research
Cohort 01 reached more than twenty institutions across Europe, Asia and North America. Students found it on their own. Six formal university research relationships are in place, with no procurement cycle and no revenue share, and they are what the next cohort runs on.
20+ institutions
Reached without a single campaign. Students brought the product into their own universities.
6 research partners
Formal relationships, already signed, with no procurement and no revenue share to negotiate.
Institutions reached by Cohort 01. Logos are shown to identify the universities students came from, and do not imply endorsement.
Publisher
Routledge
On Vocation: How to Align Your Purpose with Your Profession is published by Routledge. On Vocation in Organisations: A Leader’s Guide to Aligning Purpose follows, and the organisational product is built on it.
Research
436 reflections, and where they were presented
The findings from Cohort 01 are written up as part of a continuing Human Agency research programme, not a single pilot, and were presented at UN AI for Good in Geneva.
Ecosystem and networks
FONGIT
The company sits inside the Geneva innovation ecosystem, at the Fondation Genevoise pour l’Innovation Technologique.
YPO and TIGER 21
The founding team is connected through both.
Working with us
If you run a careers service, a faculty, a graduate programme or a people function, the method can run as a cohort inside your institution, with the research output shared back. That conversation starts with a short email.


















